SEO facts: Search Engine Optimization
Ticky SEO Facts All Marketers Should Know:
If you are willing to use black hat SEO method and rank in Google faster, this is a bad idea. Google will sooner or later catch you for modification to rank higher and penalized. So always go for white hat and here are some most effective SEO factors to rank well.
- Redirect: Redirecting if the site moved to a different domain is ok. But only redirecting to get traffic is weakest and lowest rated.
- Google is always giving the interest to rate the main content and the domain reputation of the website.
- Links
in the main content is most appreciated by Google and the entire link should be
open in the same window. Always try to get a link from high authority sites
which have lots of trusted links linked with.
- Link the other page from your main content whenever it is relevant. i.e internal linking.
- The age of a domain, of course, it is an important factor. It should be cited with different trusted sites and different links with time. It is not a ten years old site with nothing linking with or not ever linked by any site.
- Trust by Google increases with the more trusted site linked with your site. This will rank your site in your niche.
- Don’t worry for sitemap, Google will definitely crawl your website. It will index the entire page without sitemap submission. The difference is only when you submit a sitemap, Google crawls the entire page sooner.
- Exact match domain or keywords in the domain is another factor to rank high.
- Keyword-phrase in a title act most important role in ranking. It is the shortest summary of the main content on your website. Page title makes clear intent to the user. It means the reader will be clear with their search and answer from that content reading title.
- Longtail keywords are very important. Moreover, the freshness of the content is always preferable to rank high. These are the important SEO factor to rank in 1st position.
- Meta description role for ranking factor is considerable. It is the description for the reader to find the answer to their query.
- Be careful to optimize alt tag, it is important but Google penalized on over-optimizing.
- Valid HTML and code is never a ranking factor itself. They are important for user accessibility and browser compatibility. The wrongly coded HTML site might not work with browser and might have low user interface experience.
- Always check for broken links in your website. Broken links not entertained at all. It will decrease your website link power for ranking.
- Optimize your footer considering the time which helps search engine to understand your website and reader too. Include some copyright notice including time.
- Meta keywords these days have no weight at all in the ranking factor of any website.
Other
ranking SEO factors including Page speed, better host, social backlinks and Geo-targeting.
Note: It’s
better to create a long page with enough information than short. But the content should be interesting to the reader. For this, you need
to prepare a wider content strategy before posting content. These are the facts about SEO.